The Society of Convergence Knowledge TransactionsISSN:2287-8920(Print)융복합지식학회

Since the COVID-19 pandemic, unforeseen variables impacting the tourism landscape have increased, elevating the significance of long-term and medium-term future response strategies. Consequently, various digital technologies, such as tourism big data and travel IoT, and leisure sports AI, have been proposed to adapt to these changes, highlighting the importance of utilizing the metaverse. The metaverse offers a digitally fused environment combining virtuality and reality, expanding the potential for regional tourism promotion, economic stimulation, educational enhancement, and fostering digital talent. Therefore, based on a review of prior research, this paper aims to present strategies for leveraging metaverse technology to promote local tourism and urban regeneration. This paper introduces a virtual city map project harnessing the potential of the metaverse, including a VR surfing, paragliding, plogging, workation and so on. It allows the exploration of a region's unique history and culture through this platform, while integrating various immersive contents in city map content, providing an opportunity to experience innovative digital technologies. Through these initiatives, discussions have been made to reinforce local promotional efforts and activate regional economies.