The Society of Convergence Knowledge Transactions ISSN:2287-8920(Print) 융복합지식학회논문지

In this paper, we investigate how the company The Flying House Media have successfully strategically innovated by utilizing social media influencers (SMI) to have an impact on the new millennial generation. The cohort of millennial generations specific characteristics are based on discovering creative outlet, desire instant, and direct feedback. Therefore, this research has discovered that a new communication method of video content through social media from YouTube, Facebook, Twitter and more with an honest and meaningful story using SMIs has influenced the consumers successfully to purchase by exploring and examining the company The Flying House Media.