The Society of Convergence Knowledge Transactions ISSN:2287-8920(Print) 융복합지식학회논문지

This study was done to verify that the characteristics of military uniforms (symbolism, functionality, aesthetics) affect the uniform satisfaction and organizational trust, and then ultimately military occupation choice and military occupational word of mouth. The independent variables included the characteristics of military uniforms such as symbolism, functionality, and aesthetics, and the uniform satisfaction and organizational trust were selected as mediating variables. The results and implications of this study are as follows. First, it was confirmed that uniform satisfaction did not directly affect military occupation choice, but it influenced military occupation choice through organizational trust as well as directly affecting military occupational word of mouth. From these results, efforts were demanded to increase uniform satisfaction in order for young people to choose the military as a profession or to spread the positive aspects of the military to their surroundings. Second, it was confirmed that among the three characteristics of military uniform affecting uniform satisfaction, it had a big influence in order of aesthetics, symbolism, and functionality. These results suggest that in order for young people to choose a military as a profession, or to positively look at the occupational soldiers and to make a word of mouth, it is important to make your uniforms look good and express soldiers’ image and easy to work.