The exploration of foreign direct investment market in the E-commerce industry: Evidence from vietnam

doi:10.22716/sckt.2019.7.2.020

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2019 Vol.7, Issue 2 Next Page

Research Article

The exploration of foreign direct investment market in the E-commerce industry: Evidence from vietnam 전자상거래를 통한 해외시장 직접투자연구: 베트남을 중심으로: KiSung Lee¹, Kyungmi Kim², Hyunjun Park^3*
이기성¹, 김경미², 박현준³; ¹Incheon National University MBA
²Incheon National University Associate Professor
³Incheon National University Assistant Professor

30 June 2019. pp. 1-13

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Abstract

이 연구는 베트남의 전자상거래 산업의 신흥 마켓을 조사했다. 과거에는 중국이 전자상거래 산업의 선두주자였으나, 최근 베트남은 풍부한 자원과 값싼 노동력으로 전자 상거래에 대한 많은 관심을 표명해왔다. 또한, 베트남은 글로벌 기업의 진출에 대한 상업 시장 조성에 적극 나서고 있어서 전자상거래 시장이 빠르게 활성화 되고 있다. 한국 기업들은 중국시장의 법인세율 인상과 인건비 상승으로 베트남 전자상거래 시장에 진출하는 데 높은 관심을 갖고 있다. 따라서, 본 연구는 베트남 전자상거래 시장에 대한 외국의 직접 투자와 전략적 자산 모색에 대해 탐구하였다. 이연구는 전자상거래 시장에서 한국 기업이 베트남에 성공적으로 진출할 수 있는 방법을 베트남 전자상거래 시장의 빠른성장과 현금 유통비율의 감소, 전자결제망 구축, 급속 온라인 모바일 쇼핑 시장을 증가원인에서 찾고자 한다.

This research investigated the emerging market of e-commerce industry in Vietnam. Predominately, China created and have sustained a high rate of interest and performance in this area. However, recently, Vietnam has been a promising market because of its abundant resources and cheap labor force. Furthermore, the government is actively creating a commercial market for global companies to enter their country. South Korean companies have a high interest in entering the Vietnamese e-commerce market than China because of raising corporate tax rates and rising labor costs. Thus, this research explored the foreign direct investment in the market and strategic seeking of the e-commerce market in Vietnam. This paper discovered the fast growth of the Vietnamese e-commerce market because the Vietnamese government decided to reduce cash circulation and increase electronic payment, electronic payment network establishment, rapid online mobile shopping market. Also, it analyzed how South Korean companies can enter Vietnam in the e-commerce market successfully.

Keywords

E-Commerce

Foreign direct investment

Market seeking

Strategic-asset seeking

Performance

References

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Faeth, I., “Determinants of Foreign Direct Investment-A Tale of Nine Theoretical Models,” Journal of Economic Surveys, vol. 23, no. 1, pp.165-196, 2009.10.1111/j.1467-6419.2008.00560.x
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Kwon, S. K., “The Strategies for the Export Vitalization of Cross-Border E-Commerce of Korean Products to the Conclusion of the Korea and China FTA,” The Journal of Korea Research Society for Customs, vol. 16, no. 2, pp.97-118, 2015.
Lee, J. H., “A Study on the Present Situation of E-Commerce in Vietnam and Korea’s Corporate Expansion Strategy,” The e-Business Studies, vol. 14, no. 5, pp.247-266, 2013.10.15719/geba.14.5.201312.247
Li, J., Strange, R., Ning, L., Sutherland, D., “Outward Foreign Direct Investment and Domestic Innovation Performance: Evidence from China,” International Business Review, vol. 25, no. 5, pp.1010-1019, 2016.10.1016/j.ibusrev.2016.01.008
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Information

Publisher :The Society of Convergence Knowledge
Publisher(Ko) :융복합지식학회
Journal Title :The Society of Convergence Knowledge Transactions
Journal Title(Ko) :융복합지식학회논문지
Volume : 7
No :2
Pages :1-13
DOI :https://doi.org/10.22716/sckt.2019.7.2.020

[1] Alcantara, L. L., & Mitsuhashi, H., “Make-or-Break Decisions in Choosing Foreign Direct Investment Locations,” Journal of International Management, vol. 18, no. 4, pp.335-351, 2012.10.1016/j.intman.2012.07.002

[2] Almfraji, M. A., & Almsafir, M. K., “Foreign Direct Investment and Economic Growth Literature Review from 1994-2012,” Procedia-Social and Behavioral Sciences, 129, pp.206-213, 2014.10.1016/j.sbspro.2014.03.668

[3] Cui, L, & Jiang, F., “FDI Entry Mode Choice of Chinese Firms: A Strategic Behavior Perspective,” Journal of World Business, vol. 44, no. 4, pp.434-444, 2009.10.1016/j.jwb.2008.11.004

[4] Faeth, I., “Determinants of Foreign Direct Investment-A Tale of Nine Theoretical Models,” Journal of Economic Surveys, vol. 23, no. 1, pp.165-196, 2009.10.1111/j.1467-6419.2008.00560.x

[5] Dunning, J. H., “Toward an Electic Theory of Internalizational Production: Some Empirical Test,” Journal of International Business Studies, vol. 11, no. 11, pp.9-31, 1980.10.1057/palgrave.jibs.8490593

[6] Dunning, J. H., & Lundan, S. M., “Multinational Enterprises and the Global Economy,” Edward Elgar Publishing, 2008.

[7] Dutta, A., “The Physical Infrastructure for Electronic Commerce in Developing Nations: Historical Trends and the Impact of Privatization,” International Journal of Electronic Commerce, vol. 2, no. 1, pp.61-83, 1997.10.1080/10864415.1997.11518304

[8] Kwon, S. K., “The Strategies for the Export Vitalization of Cross-Border E-Commerce of Korean Products to the Conclusion of the Korea and China FTA,” The Journal of Korea Research Society for Customs, vol. 16, no. 2, pp.97-118, 2015.

[9] Lee, J. H., “A Study on the Present Situation of E-Commerce in Vietnam and Korea’s Corporate Expansion Strategy,” The e-Business Studies, vol. 14, no. 5, pp.247-266, 2013.10.15719/geba.14.5.201312.247

[10] Li, J., Strange, R., Ning, L., Sutherland, D., “Outward Foreign Direct Investment and Domestic Innovation Performance: Evidence from China,” International Business Review, vol. 25, no. 5, pp.1010-1019, 2016.10.1016/j.ibusrev.2016.01.008

[11] Pananond, P., “Moving Along the Value Chain: Emerging Thai Multinationals in Globally Integrated Industries,” Asian Business & Management, vol. 12, no. 1, pp.85-114, 2015.10.1057/abm.2012.30

[12] Wadhwa, K., & Reddy, S. S., “Foreign Direct Investment into developing Asian Countries,” International Journal of Business and Management,” vol. 6, no. 11, pp.219, 2011.10.5539/ijbm.v6n11p219

The Society of Convergence Knowledge Transactions ISSN:2287-8920(Print) 융복합지식학회논문지

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